We're a battle hardened team of email architects
A EU based email marketing and strategy studio dedicated to scaling brands.
Meet The Elite
Email Architects For Modern ECOM
Vlad The Emailer
Senior Strategist
George
Growth Strategy & Performance Oversight
ANNA
Acquisition Lead (SEO & Paid Media)
Paul
Creative & Visuals
NINI
Cross‑channel design system
STEVEN
Messaging & Conversion copy
Every tile earned its spot
Proven to Lift Revenue across every metric that matters.
With every email they lifted engagement, sparked higher click‑throughs, improved conversion rate, grew average‑order value, amplified revenue per recipient, and ultimately increased overall ROI.
The Work Behind
Every Send
Deliverability & Inbox Engineering
Full authentication (SPF, DKIM, DMARC), list‑hygiene protocols, reputation monitoring, and remediation of block‑list issues—ensuring > 99 % inbox placement and protecting sender equity.
Lifecycle Flow Architecture
Strategy, build, and optimisation of automated series: Welcome, Cart Recovery, Post‑Purchase, Win‑Back, Browse Abandon, VIP tiers & 38 more. Each flow is data‑driven, brand‑aligned, and designed to expand customer lifetime value.
Advanced Segmentation & Personalisation
RFM modelling, predictive LTV cohorts, and zero‑party data capture. Messaging is tailored by behaviour, purchase history, and preference, resulting in higher engagement and conversion rates across campaigns and flows.
Creative & Conversion Copy
Mobile‑optimised templates built on a modular design system, paired with persuasive copy that adheres to brand voice. Design and messaging are rigorously QA‑tested for accessibility and responsiveness.
Continuous A/B & Multivariate Optimisation
Structured experimentation on subject lines, content hierarchy, send‑time, and offer strategy. Statistically significant winners are auto‑promoted, driving incremental revenue without increasing send volume.
Real‑Time Analytics & Executive Reporting
Custom dashboards displaying flow revenue, campaign ROI, deliverability health, cohort retention, and test outcomes. Weekly KPI digests and quarterly strategic reviews enable rapid, data‑backed decision‑making.
What Keeps You Up?
Look familiar? Our “Inbox Engineering” audit pinpoints root causes and delivers a clear, prioritized remediation roadmap.
Fortress Insights
Quick reads on data discoveries, client wins, and tactics you can apply today.
Our Tech Stack
There's other potato powered toasters we don't like to mention, but we work with pretty much anything that can show data.
got questions?
Give us your 2 cents or what's haunting your dreams. We love talking ecom.
