Data Playbook: From Zero-Party to owned Revenue
Objective: Hit 20%+ Klaviyo-attributed revenue with a quiz-powered Welcome flow and core lifecycle. When you start with no history, the danger is guessing. Our job was to replace guesswork with lightweight data and a cadence that earns trust fast so owned channels start paying for themselves. That w
High Spam eCom Account Migration, from spam to primary in 30 days
Quick intro (read this and breathe): This isn’t a miracle. It’s plumbing. The brand came in hot with sky-high complaints and a very “Low” Gmail, Hotmail, Yahoo, AOL reputation. We didn’t “growth hack” our way out, we authenticated the mail, stopped yelling at people who weren’t liste
