Data Playbook: From Zero-Party to owned Revenue
Objective: Hit 20%+ Klaviyo-attributed revenue with a quiz-powered Welcome flow and core lifecycle. When you start with no history, the danger is guessing. Our job was to replace guesswork with lightweight data and a cadence that earns trust fast so owned channels start paying for themselves. That w
High Spam eCom Account Migration, from spam to primary in 30 days
Quick intro (read this and breathe): This isn’t a miracle. It’s plumbing. The brand came in hot with sky-high complaints and a very “Low” Gmail, Hotmail, Yahoo, AOL reputation. We didn’t “growth hack” our way out, we authenticated the mail, stopped yelling at people who weren’t liste
How personalization and segmentation led to a 46% yoy revenue increase
In this Marketing Playbook edition, we break down how we helped a premium paddleboarding brand tailor campaigns by region, persona and personality, resulting in massive lifts in engagement, click rates, and sales. By turning customer feedback into targeted email strategies, it aligned each message w
